What is Search Engine Optimization (SEO)?
Posted on July 25, 2012 by Hunbbel Meer
What is SEO?
SEO, which is the short form of Search Engine Optimization, is a set of different strategies and tactics to optimize your webpage, article, image, video, business place listing or the entire website according with the search engine rules. This optimization process helps your website or webpage to rank higher in the search engines for the specified keywords.
In order to understand the entire process better, let us start from the beginning:
1. A person, in need of some information, enters relevant keywords in the search engines, e.g. Google.
2. Google brings some results in accordance with the relevancy of those keywords.
3. Search engine optimization or SEO helps you to include your website in the top 10 results – or as higher as the number 1 spot – in the search results that Google brought for its searcher.
Basically, there are two different types of SEO. Following are their basic explanations:
1. On-page SEO:
The on-page SEO refers to the SEO techniques that are applied on your webpage. Keyword density, incorporation of relevant keywords, Meta Tags and unique content are some of the major examples.
2. Off-page SEO:
Off-page SEO refers to the SEO techniques that are done after publishing the page. It refers to the back-end techniques that help to push the webpage in the rankings. Creating backlinks, social media sharing, article marketing, etc. are some of the most common techniques.
What type of Searches does SEO do?
Many beginners have a very common misconception that SEO targets only the written text of a website. However, SEO targets various kinds of different searches. For example, local searches, video searches, image searches, academic searches, etc. Here,
• Images refer to the images and pictures on the internet.
• Videos have the same concept as the images above. SEO for videos is helpful in video marketing for businesses, especially for the internet marketing business.
• SEO for local searches specify the searches on the basis of geographical location. This is especially helpful for businesses, which are targeting the local market.
• Academic search refers to the search engine optimization for academic notes, journals and other related texts.
How Does SEO Benefit Searchers and Internet Marketers?
SEO benefits internet users/searchers and internet marketers/website owners alike:
Benefits to Searchers:
SEO or search engine optimization benefits internet searchers by providing them accurate, precise and exact results. It works especially well when internet surfers try to find local businesses, places and services on the internet. SEO brings the most relevant and useful search results, which mitigate the browsing or surfing time of the user.
Benefits to Internet Marketers:
Internet marketers avail more benefits through SEO than the searchers do. With the help of proper search engine optimization, they manage to get high-quality and targeted traffic to their website. This ensures greater conversion rates and sales. Moreover, search engine optimization ensures higher rankings, which is effective and crucial in outranking the direct competitors.
The Key Factors to Make your Website Appear in Search Engines:
What are the key factors that are crucial in making your website appear higher in search engines? Basically, the answer is all the factors and pre-requisites for high-quality SEO. There are many variables too satisfy to make your website appear in the search engines. Following are a couple of those key factors that are highly efficient and effective in this regard:
1. High Quality Content:
Your website’s content must be of very high-quality, meaningful, useful, unique, error-free and interesting. Google and other search engines prefer to provide the best possible experience to their users, and this is done by only presenting websites that have such a competitive standard.
2. Quality Inbound Links:
Along with writing high-quality content, you should also focus in creating high-quality inbound links. These links are like votes of confidence from reputable sources on the internet. Link farming is the opposite of quality inbound links, and is opposed and prohibited by the search engine rules because it is a black hat SEO technique.
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