Six Ways To Use Pinterest To Promote Your Business

Posted on February 20, 2012 by Lola Rotimi-Sosanya


I’ll bet you think you’re pretty internet-savvy. You use Facebook, and you know how to Twitter. But, have you tried Pinterest? No? Ah maybe you’re not as savvy as you think! Not only should you know about Pinterest, but you should be using it right now to promote your business.

Pinterest is a unique type of social media website. It is, just as it states on the homepage at, an online pinboard. Essentially, that means that users are invited to share their photo collections. Unlike with Facebook, these are not your typical amateurish family photos or vacation snapshots. These photos are high-quality and engaging, and they are organized into meaningful, thematic collections. Users are encouraged to “like” and comment on photo collections, as well as “repin” others’ photos into their own collections. Thus, photo collections that are particularly interesting or popular can spread like wildfire in the Pinterest universe.

These factors may help us understand how Pinterest has become one of the Web’s most popular social networking sites. In fact, Pinterest receives as estimated 17 million hits per week. Furthermore, Pinterest has a high “stickness” rate: The average time that a user stays on the site is a whopping 72 minutes!

Clearly, Pinterest is hot and getting hotter. How can your business benefit from the current wave of “Pinterest”?

Here are six ways to promote your business with Pinterest:

1. Create a buzz around a particular product by “pinning” photos of that product. Be sure not to spam the “boards,” however, as these are rules against that.

2. Engage other Pinterest members in conversation: Compliment their “boards.” Earn their trust. Sales expert know that no amount of “hard selling” can compare to trust-based associations.

3. Acquiring a Pinterest URL (for example, can boost your business’s rankings by showing up in search engine results.

4. Each “pin” creates a link to its source. The source can be – and should – be your business website. The idea is to put a price tag on each of your pictures in Pinterest, which will lead viewers to another Web page, where they can purchase the product shown in the picture.

5. “Repin” other users’ photos, and they will “repin” yours. This cycle of quid pro quo is beneficial because it allows you to reach out to a greater number of Pinterest users – all of whom are potential customers.

6. Build credibility by displaying multiple “boards.” This will allow users with a wide range of interests to discover what you and your business have to offer. Plus, it will make it less obvious that you’re trying to promote your product or service.

The idea here is not to sell your brand overtly. People can sense when they’re hustled. As with any marketing strategy, the objective is to build trust overtime. Pinterest’s sense of community and shared interest create an ideal opportunity to build that trust. Try Pinterest today, and see results yourself.

Also check out my first Pinterest billboard here: It was super fun and easy to pin.



What Others Are Saying

  1. Frederioco April 27, 2012 at 6:51 am

    I’ve joined Pinterest but haven’t used it much. I’ve only relaly used it to look up design ideas for decorating the condo we are trying to buy. I’m glad you posted some explanations, though, because until now I didn’t know what the “Add” button was for and had no idea how new things get pinned on Pinterest or how I would go about adding new things to Pinterest! The only thing I knew how to do before reading this post was how to re-pin something, and even that I’ve only done once or twice! Haha! I’m learning though. I love that you can look up ideas on Pinterest, but I find the whole thing just a tad overwhelming. I won’t just sit and browse Pinterest, I’ll only get on if there is something specific I want help getting ideas on!

  2. Lola Rotimi-Sosanya May 2, 2012 at 9:21 pm

    I am glad you learned something new from this post. Enjoy pinning and thanks for your comments.

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